Giving people the confidence and skills to use digital at work

Kate Rawlins

4 things you need to know about Instagram

by on 21st April 2017

If you’re anything like me, I get used to doing things in a routine and often become blissfully unaware that there is an easier way. So when I discovered a few nifty things about one of my favourite apps, Instagram, I thought I should share it with you all to hopefully make your image sharing lives […]

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Tim Lloyd

Breaking the fear of blogging

by on Blank page with the start of three sentences crossed out

Blogging, or its video equivalent, vlogging, have an important role to play in sharing ideas, encouraging feedback and explaining work that might be too detailed for 140 characters. Blogging tends to be overlooked, because it doesn’t offer the immediate gratification and ease of a social network. On something like Twitter you can publish within seconds and see responses […]

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Tim Lloyd

5 reasons Facebook is better than you think

by on 18th April 2017 Examples of the Facebook I'm Safe button

The UK faces another vote this Summer. Whatever the impact on how the country is governed, we can be certain that the election process will generate a fresh round of speculation about how social media, and principally Facebook, is influencing political views/wrecking lives/creepy/sinister (delete as appropriate). It won’t surprise you to read that we have a […]

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Alasdair Dick

The Apple and the Worm: Stories in an online age

by on 29th March 2017

Stories today are shapeless, slippery fellows who slip through the fingers of all those who try to grasp them. To demonstrate this let’s look at the made-up story of the Apple and the Worm. 1986 Charles bought an apple from the Acme Fruit & Veg stall. When he got it home he took a bite […]

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Claire Turner

How Doris kicked up a social media storm

by on 9th March 2017

One of the topics we discuss during crisis training is the way journalists use social media to find context for stories, including photos and videos they can use in their reports. We show participants examples of how, before journalists even arrive on the scene, rolling news reports on their websites feature updates from eyewitnesses and […]

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Tim Lloyd

The merits of being messy online

by on Apps on a phone screen

In a world of perfectly curated Instagram profiles and success-filled Facebook profiles, it’s good to have a messy space online. Somewhere you can experiment, explore and not worry too much about what others might see. You’ve probably read about fake news, the filter bubble and good or bad campaigns. It’s understandable that you may not want […]

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Alasdair Dick

A rogue Digital Jedi

by on 15th February 2017

Bias effects everything. From what we wear to how we design websites. And I am as guilty as everyone else. I think I know what an audience will react to. I think I know what will look good. I think I know what channels certain audiences will use. But I don’t. I found this out the […]

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Claire Turner

Are hyperlocals part of your engagement strategy?

by on 2nd February 2017

Hyperlocal channels including blogs, twitter accounts, Facebook pages and groups, vary in size, scale and value. Finding the right ones to engage with could make a real difference to the success of your organisation’s communications strategy. For press teams used to dealing with more traditional media, the usefulness of hyperlocals can sometimes be overlooked. We’ve […]

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Tim Lloyd

It’s time to do a little bit more online

by on 27th January 2017

With all that’s going on in the world, reading websites, blogs and social media can be a little disheartening or overwhelming right now. A lot of high profile comments, views and headlines are seen by millions of people, just because of the person behind them, or the issues they’re discussing. It’s easy to feel like […]

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Tim Lloyd

4 easy ways to share your social media highs from 2016

by on 31st December 2016

It’s that time of the year when everyone seems to be writing blog posts to reflect on the year that’s about to end. All very well if you have some time on your hands or lots to say. But what if you’re busy on New Years Eve or need to remind yourself what’s happened for […]

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